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Premier Bank Launches Kindness Campaign

Premier Bank Launches Kindness Campaign

"Powered By (kind) People. Fueled by You.” tagline reflects Bank’s longstanding commitment to the community.

Youngstown, OH (November 30, 2020) – Premier Bank is pleased to announce the launch of their new campaign, “Powered By (kind) People. Fueled By You.” The Bank will use this branding for all community outreach efforts going forward. Powered By (kind) People represents the strong sense of passion that the Bank’s associates have for supporting local communities and the Bank’s commitment to giving back. Fueled By You. represents the inspiration that the Bank’s clients and communities give to them to give back and spread kindness in the places they call home.

“The kindness we witness in our communities fuels our passion to support local initiatives, events and projects,” explained Vince Liuzzi, EVP, Chief Banking Officer, Premier Bank. “Whether we are donating time or resources, we know that every act of kindness makes our communities stronger.”

The Bank proudly invites associates to participate in their Community Volunteer Program, which is designed to give associates the opportunity to represent Premier Financial Corp. through events and organizations that they are passionate about. This program provides paid volunteer time for employees annually.

Because one simple act can fuel the cycle of kindness, now through the end of 2020, we’re empowering our Premier Bank team and communities to give back by performing acts of kindness. “We will have scratch off tickets in all of our branch locations to inspire our customers and encourage them to spread joy throughout the community,” added Liuzzi.

In addition to the scratch off tickets, the Bank is welcoming all to visit YourPremierBank.com/Kindness to use their random act of kindness generator and share their act on social media using #PoweredByKindness.

The Bank has also invited more than 25 of their valued community partners throughout their markets to join them in a video series as they work together to spread kindness and collectively support important programs to benefit families in the communities they serve.

For more information, please visit YourPremierBank.com/Kindness.

About Premier Bank

Premier Bank, headquartered in Youngstown Ohio, operates 78 branches, 12 loan offices and 2 wealth offices in Ohio, Michigan, Indiana,  Pennsylvania and West Virginia (WV office operates as Home Savings Bank).  The holding company for Premier Bank and First Insurance Group is Premier Financial Corp. (Nasdaq: PFC), headquartered in Defiance, Ohio. First Insurance Group is a full-service insurance agency with ten offices in Ohio including James & Sons Insurance in Youngstown, Ohio.